This is a commercial that was produced for internal use. But it has become so popular, especially with employees, that Kodak has released it for external viewing. It demonstrates that Kodak not only understands it's changing business but also has a sense of humor.
It's quite good. The cynic might be inclined to agree with this YouTube comment by luckyblank though:
Kodak's back indeed... abandoning market share, making knee-jerk marketing decisions, and so on, and so on... but they do know how to produce a funny, self-deprecating commercial when the chips are down and money's no object!
via James.
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