Thursday, January 11, 2007

From the dot bomb Hall of Fame

This tongue in cheek Etrade Superbowl ad from 2000 is probably the ultimate capture (at least with the benefit of hindsight) of the dot com Superbowl TV ad craziness.



(Their commercial the following year, in the midst of the deflating bubble, captured the zeitgeist of that time pretty well too, but I don't see a copy online.)

(As a side note, Adcritic.com was a fun source of entertaining TV ads during the first Internet boom but they (wisely from a business perspective) morphed into a subscription site for the advertising industry. These days, YouTube provides a convenient, if not entirely legal, alternative.)

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