tag:blogger.com,1999:blog-11697802.post114657883116716701..comments2019-06-17T14:52:24.764-04:00Comments on Connections: Different Prices are Confusing??Gordon Haffhttp://www.blogger.com/profile/12792902759064826050noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-11697802.post-22277363863319232572008-01-24T20:37:00.000-05:002008-01-24T20:37:00.000-05:00Price and value are not synonymous. To say that u...Price and value are not synonymous. To say that users would have no reaction to variable pricing is simplifying the issue too drastically. If one were browsing music that was unfamiliar to them, and certain albums they came across were much cheaper, they are presented with the issue of why? Is it because the music is worse? Or is it because it's older? Or is it brand new and being pushed for heavy first week numbers? Or is it because one company is willing to take a lower margin to push their artists? Then the consumer has to rationalize whether paying MORE for a certain album is worth it, since they aren't familiar with the music and haven't established a value base. iTunes 99 cent fixed price encourages spontaneous purchases, and opens casual buyers with more incentive to try new music. And since Apple has seen double digit sales percentage increases year after year, obviously they are on to something. Just because Amazon and other digital competitors are now re-innovating the digital download idea doesn't make Apple's store any less important and revolutionary.Anonymousnoreply@blogger.com